What We're Learning From Your Scans

Every coffee you scan in Siip adds to a picture of what people are actually drinking. Here’s what that picture looked like in the first months of 2025.

Your own version of this lives in the app: the flavors and countries you rate highest.

Roast Profiles: Medium is the Sweet Spot

• Medium roasts are by far the most commonly scanned. They strike a balance between origin clarity and roast development, making them approachable and versatile.

• Light and light-medium roasts come next, reflecting interest in fruit, florals, and nuance.

• Dark roasts are a clear minority, suggesting Siip users lean toward complexity over boldness.

Origin Hotspots: Ethiopia, Colombia, and Central America Led in the First Quarter

• Ethiopia: A cornerstone of specialty coffee, known for its vibrant florals and fruit.

• Colombia: Loved for its diversity of profiles and clean, balanced cups.

• Guatemala, Peru, Costa Rica, and Kenya: Strong representation across both blends and single origins.

Top Farms: Recognizable Names Are Getting Love

Among the coffees scanned, a few farm and farmer names appear again and again:

• Jairo Arcila: Colombian farmer known for experimental fermentations

• Volcan Azul: A celebrated Costa Rican farm with consistent quality and innovation

• Cafe Rivense: A family-run project in Chirripó, Costa Rica, offering honey and natural coffees featured by roasters across four continents

Processing Trends: Classic Methods Still Reign, But Innovation Is Rising

• Washed and Natural methods are nearly tied at the top, with clean and fruit-forward profiles leading the way.

• Honey Process shows strong interest, especially in its red, yellow, and black variants.

• Anaerobic fermentation is steadily rising.

• Innovative processes like thermal shock and carbonic maceration are still niche, but they’re gaining attention among adventurous drinkers.

Most Popular Flavor Profiles

1) Sweets & Desserts (Most Mentioned)
Chocolate, caramel, honey, vanilla, cozy, indulgent, and familiar.

2) Fruits (Close Second)
Red fruits (cherry, apple) dominate, along with citrus and tropical notes like lemon and mango, loved for their brightness and vibrancy.

3) Nuts & Grains
Hazelnut, almond, and oat provide grounding, often in balance with sweeter notes.

4) Tea & Fermented Notes
Black tea, green tea, and soft fermentations are showing up more frequently, pointing to growing interest in delicate, layered cups.

5) Roasted & Toasted
Molasses, burnt sugar, and smoky notes round out the list, bold and comforting for fans of deeper roasts.

Final Thought: The Curious, Informed Drinker

The data shows something we’re incredibly excited about: Siip users are curious, engaged, and eager to explore both origin and process. You care about where your coffee comes from, how it was made, and who was behind it. You’re leaning toward coffees that offer clarity, depth, and meaning.

And increasingly, you’re not just drinking coffee, you’re learning.

That’s the kind of journey we’re proud to support.

Thanks for being part of it.

Nick

Cofounder & CEO