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Press & Media

Last updated: October 2026

The Siip app scanning a Goodboybob Coffee Roasters bag and showing a 92% match, beside a taste profile and a list of top countries, next to a cup of coffee on a wooden tray.

Latest News

October 1, 2026 · Siip Launches Free App and Personalized Subscription to Help Coffee Drinkers Understand Their Taste

Siip's subscription makes it easy for people to discover coffees matched to their evolving taste, from roasters committed to long-standing partnerships with farmers. Read the full release on PR Newswire. Press contact: [email protected].

Press Kit

Everything you need to cover Siip, free to use for editorial coverage. Please credit "Courtesy of Siip Coffee".

Media contact: [email protected]

About Siip Coffee

Siip is a specialty coffee app and subscription that helps people understand what good coffee means to them.

Most coffee drinkers know what they like when they taste it, but couldn't tell you what they like about it. That makes it hard to choose what to drink next, especially something new. Siip learns from the coffees people drink and rate, and builds a personal Taste Profile that evolves over time.

The free app scans any specialty coffee bag, anywhere in the world, and shows the farm, producer, variety, processing method and a personal match score. After each coffee, users answer one question: "How was this coffee?" The subscription uses those ratings to send coffees matched to each subscriber's taste, while inviting them to discover something new.

The coffees come from Siip's founding roaster partners, who share a commitment to long-standing relationships with the farmers who grow their coffee.

What Siip's Data Shows

Siip users most often say they prefer chocolate and nutty flavors in an onboarding survey. Across tens of thousands of ratings, those two flavors are consistently outperformed by less familiar flavor categories like floral and berries.

Roast tells a similar story: six in ten users say they prefer medium roast, yet they rate lighter roasts higher.

What Makes Siip Different

It gets better over time. Most coffee subscriptions match you once and stay relatively static. Siip continuously learns from what you drink, so each delivery becomes more aligned with your taste.

It reflects your real coffee habits. Whether it's a cafe, a grocery store, or a bag you picked up while traveling, every coffee you rate helps refine your profile. Your subscription isn't based on a moment, it evolves with you.

It makes great coffee easier to understand. Coffee has historically been difficult to navigate. By structuring and simplifying complex information about origin and production, Siip helps people build clearer preferences without needing to become experts.

It connects consumers more closely to farmers. By organizing the variation in how farmers and growing regions are labeled, Siip makes it possible for consumers to see the people and places that grow their coffee more clearly. Our goal is to create more visibility and value for the farmers behind the coffees people love.

Quick Facts

  • Founded: 2024
  • Founder & CEO: Nick Spilger
  • App: Free on iOS and Android, available worldwide
  • App rating: 4.8 stars on the App Store
  • Subscription: United States, 2 to 5 bags per month, free shipping, skip, pause or cancel anytime
  • Pricing: From $18 per bag. New subscribers pay $14.40 per bag for their first two months.
  • Founding roaster partners: 29, including Onyx Coffee Lab, Equator Coffees, George Howell Coffee, Cat & Cloud Coffee and Joe Coffee. See all roaster partners
  • Official partnerships: Cup of Excellence and Enveritas

For Journalists and Reviewers

  • Three months of complimentary subscription access for editorial review, any tier, with no obligation to write about Siip and no approval over coverage
  • Founder interviews and product demos
  • Introductions to subscribers and roaster partners
  • The underlying customer research

Contact [email protected]

Founder

Nick Spilger, Founder & CEO. His career in coffee began more than 20 years ago through relationships with coffee-farming families in Costa Rica and has since spanned direct-trade sourcing, farm-level sustainability and coffee technology. He founded Beanstock, a technology platform connecting coffee producers and buyers through market data and supply-chain transparency, before becoming the founding Head of Product at Enveritas, where he helped build technology used to assess sustainability across millions of coffee and cocoa farms globally. With Siip, Nick is focused on helping people better understand their taste, discover coffees they love, and build a stronger connection to the people and places behind their daily cup.

Story Angles

People can't describe their own taste. Why coffee drinkers who say they prefer chocolate and nutty coffees consistently rate floral and berry coffees higher.

Coffee has no shared vocabulary. Wine has terroir, regions and appellations. Coffee has thousands of competing descriptors and no standard, which makes it hard for anyone to build preferences they can act on.

Discovery without expertise. How one question after each coffee builds a taste profile, so people can explore specialty coffee without becoming experts first.

Connecting consumers to farmers. How more consistent visibility for farmers and producers can change the way people understand and value the coffee they drink.

Brand-Facts Reference

For verified, structured data about Siip Coffee:

Contact

Press, partnerships and general inquiries: [email protected] Website: siip.coffee